In previous blogs, we’ve suggested that artists offer music lessons in their free time to make extra money. Well, what if you provided these training sessions in the form of a webinar? It doesn’t just have to be teaching participants a new musical skill. You can teach indie artist marketing tips, strategies for a successful album rollout, or an array of other topics that you are an expert in.
Similar to live on Instagram or Facebook, a webinar will allow participants to tune in and hear your teachings from the comfort of their own homes. While the lessons may be virtual, you can still charge a fee for those looking to obtain your knowledge.
If this is something you may be interested in, let’s go over a few tips that will assist you in hosting an engaging music webinar.
Specify Your Webinar Topic
As an artist, you will be speaking to your audience about music but be sure to specify which aspect of music will be the focal point. Are you going to give a webinar about studio production, or will you be speaking about breathing techniques while on stage? Knowing this and staying on the topic will keep your attendees engaged.
Lock In a Date & Time
Think of a time that can work best in multiple time zones for your webinar. An evening webinar throughout the week can be helpful, as many people work during the day. An afternoon weekend webinar is another suitable time frame to consider.
Invite Guest Speakers
Make the most of your webinar by inviting speakers. If you are doing a webinar on correctly opening for another artist, inviting a well-known DJ to speak during the webinar can help give your audience a different perspective. The conversation between you and the DJ can give the audience some insight into how to rock the crowd from two different perspectives.
Make it Easy For People to Sign Up
Place the link to register for your webinar in your social media bios. Also, be sure to place it on your website and make it easy to navigate. Using Eventbrite is one of the easiest ways to make tickets available for purchase. Even if you do not charge for the webinar, Eventbrite makes it simple for participants to reserve their spot.
Choose Your Webinar Platform
GoToWebinar is a great website that allows you to host your webinar. They offer branding and email automation options that’ll help you promote your webinar. Their Lite plan starts at $49 and allows up to 100 participants. You can also use Zoom, which offers a free option for your first 100 participants. If you require more than this, you may upgrade to their $14.99 tier. If you want a completely free and basic option, there are always Facebook and Instagram Live streams. However, the experience will not be as personalized for attendees.
Promote Your Webinar On Social Media
Successful webinars require promotion, and social media is the place to do it. Make a hashtag for your webinar and encourage your attendees to use it anytime they post about the event.
Other ways to promote include the common social media marketing methods such as paid ads and influencer promotion.
Send Invitations Ahead of Time
This is when you should really publicize the event. Send the invite to your email list. Post about it on your website or blog. Use the hashtag on social media. Get creative, and you’ll get more people to attend.
Build Webinar Content Ahead of Time
Take your time with creating presentations and emailed material for your webinar. Do not be last-minute with this. Having summary emails of the webinar and resources for each attendee once the event ends will make a big difference and motivate them to attend your next one.
Do a Mock Webinar
The same way you practice for your performance is the same way you’ll need to practice for your webinar. Do a trial run to ensure that your microphones and screen sharing functions are working and that you know how to navigate them. Also, be sure that you have your talking points together before you host your webinar.
Once you have done all of these things, it is time to host your webinar. Do not be nervous. Treat it as if you are on video chat with a group of friends showing them your latest skill. Have fun with it, and make sure your audience leaves with the knowledge that they did not possess previously.
Blogged by @cakedupdrippedout