Google and YouTube Ads are a great way to get more eyes on your music videos and content.
The cost is the most significant distinction between YouTube ads and typical Google Search ads. However, just because you place a budget behind your content does not mean you will get the desired results. You'll need to pay attention to specific metrics to gauge your progress, particularly your keywords.
Many times, artists who inquire about services with VMB tell us that they've paid for Google or YoutTube ads but are not seeing the desired results. Today, we'll review some tips for monitoring how well your keywords are performing in your ads and how you can improve them.
Frequently Monitor Ads & Keywords
You'll need to modify your account's performance and keywords frequently. People will see your advertised music video based on the keywords you use. Try your best to choose high-quality, relevant keywords for your ad campaign to ensure that you only target the potential fans who are most likely to engage with and purchase your music. Poor keywords can lead to a useless ad position and a failure to appear before the right audience.
You can see how your Google and YouTube Ad is performing by signing into your account and checking your status. Hover over each keyword and see the performance details such as "Quality Score." While reviewing your status, pay close attention to the "Clickthrough Rate" or "CTR." This helps to let you know if your keywords are performing well. Keywords that are overly broad and have a CTR of less than 1% on the Search Network should be improved. Always modify keywords that aren't performing well, and replace them with more specific and targeted ones. This may require a little research on your behalf, but it will be worth it in the end.
Remember, Google owns YouTube. So choosing either option will benefit your music. However, as a tip, Regular Google searches are more useful for e-commerce businesses. In other words, these can be best for your merch store. YouTube ads work best for driving people to your music. However, the choice is yours. Check out this video highlighting the benefits of using this form of advertising.
Scheduling a one-on-one Zoom call with our founder, Chris Tyson, can help you better understand these metrics. Simply fill out the contact form, and we'll take care of the rest.