How to Create a Viable YouTube Channel for Music Artists 2021 - Viral Media Boost

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    How to Create a Viable YouTube Channel for Music Artists 2021

    • 3 min read

    How to Create a Viable YouTube Channel for Music Artists 2021

    Owning a successful YouTube channel as a Music artist can be a significant source of revenue. Today, YouTube has become a primary way for fans to find their favorite artists and stay connected online.

    This is why you must create and grow your YouTube Channel to represent your music attractively and engagingly.

    In this post, you will discover how to create a YouTube channel. You will also see tips on making your YouTube channel engaging to your audience to facilitate good music sales. Plus, learn about YouTube’s newly launched platform exclusively for music artists, whether signed or independent.

    Let’s get started by learning how to create the different types of YouTube Channels, namely:

    • Personal channel
    • Brand channel
    • Artist channel


    Different Types of YouTube Channels and What They Are All About:

    1. YouTube for Artists:YouTube for Artists is a new type of channel created by Google. It is 2021, and things are evolving. To survive as an artist, you must follow the latest trends and stay afloat. YouTube has devised a way to help artists get their music out, thereby allowing you to create a Music channel by upgrading your already existing channel.
    2. Personal Use: This is a type of YouTube Channel that is personal. It could be a Vlog or just a way to show the world what you have to offer.
    3. Your Brand Channel: This is the type of YouTube channel used by businesses. It is often used to build brand awareness and showcase products/ services.


    Creating your first Music channel as an Artist

    You can create a YouTube channel in three simple steps.

    First, you will need to have a Gmail account to create a YouTube channel; if you currently do not have one, you can sign up by clicking here.

    If you already have a Google account, you can head directly toYouTube and begin the process.

    1.    Go to YouTube and Sign in

    Head over to and click the sign-in button on the top right corner of your screen. You will be required to log in using the Google account you'd like to be associated with your YouTube Channel once completed.

    2.    Head over to your YouTube Settings

    Once logged in, click on your profile icon at the top right of your screen and click “create a channel.”

    3.    Creating the channel

    Here, you have the option to create whatever type of channel you'd like. It could be a personal channel or a brand/business channel. It is wise for all businesses, brands (musicians) to use the "Use custom name" option.

    Once you're past that, you can select what name you want your channel to have. Creating a channel name also creates a new Google account with its unique settings and YouTube history. Not to worry, this new account is still nested within your primary Google account and can be managed via the account. Using this account to like and interact with other YouTube accounts can be helpful.

    You can further customize your channel by:

    • Uploading a profile picture
    • Adding a description for your channel
    • You should also add other relevant links such as your iTunes account, social media handles, etc.

    For Brand YouTube Channels

    Brand YouTube accounts are best for businesses. If you are a brand too, then organizing more than one YouTube channel from one dashboard is something you look up to do.

    However, you should note that brand accounts can only be used on the desktop version of YouTube.

    When you log into your YouTube account from the desktop version, take the mouse pointer to your image at the top right corner of the screen.

    You should click ‘Create Channel’ and then ‘Get Started from the menu that drops.’

    On the section that asks for a Custom Name, click on it. The next page shows where you type your brand name, agree to service, and save afterward.

    By this, your new channel is live. You can visit any of the settings to customize the channel to your taste.


    How To Make Your YouTube Channel Stand Out

    You can make your YouTube channel stand out with these tips:

    •  Use a picture that is more panoramic than a closeup for your YouTube channel background.
    • Set your channel type to Musician
    • Add relevant links to your website and sites where viewers can purchase your album.
    • Add quality tags to your channel and videos.
    • Choose the titles of your videos mindfully.
    • Have a variety of video contents on your page
    • Use YouTube annotations
    • Try to respond to as many comments as possible, especially at the early stages of your channel.
    There you have it, the ultimate recipe to YouTube stardom.